Chief Executive Officer

Chinh Phan

Chief Executive Officer

For 30 years, I've focused on leading high-impact initiatives that drive commercial growth and operational excellence. My approach is rooted in developing end-to-end digital strategies (Data, Tech, AI) that are fully integrated with business objectives. I am a passionate talent catalyst with a track record of building high-performing, inclusive teams capable of navigating complex change. Having delivered measurable P&L impact across the luxury, pharmaceutical, and retail sectors, I am incredibly excited to lead the Dirox team as we leverage technology and data to achieve our ambitious goals.