February 17, 2023
Mobile Gaming in Vietnam
Vietnam is a country that is quickly embracing technology, with a large population of mobile users. As a result, playing mobile games has become a popular pastime in Vietnam, an industry weighting around 1.3 billion US dollars in 2021.
In this article, we will explore the gaming habits, popular game titles, demographic data associated with mobile gaming in Vietnam, and Vietnam as a destination for mobile game development.
Gaming Habits in Vietnam
Mobile gaming is a popular form of entertainment in Vietnam, with many people spending hours playing their favorite games on their smartphones. According to a report by Appota, a leading mobile content provider in Vietnam, the average time spent playing mobile games in Vietnam is about 2.5 hours per day. This makes Vietnam one of the top countries in the world in terms of mobile gaming time.
Vietnamese gamers are also known for their preference for certain genres of mobile games. The most popular genres of games in Vietnam are action games, role-playing games, and sports games. These genres are followed closely by puzzle games, casual games, and strategy games. Some of the most popular mobile games in Vietnam include Free Fire, PUBG Mobile, and Call of Duty: Mobile.
Video game streaming has also been on the rise in Vietnam, with platforms such as Facebook Gaming, Nimo TV, and Twitch gaining popularity among Vietnamese gamers. This has led to the emergence of a new generation of Vietnamese game streamers, who have built large followings by broadcasting their gameplay and interacting with viewers. The popularity of game streaming has also created new opportunities for game developers and publishers, who can use these platforms to showcase their products and connect with their audience.
Popular Game Titles in Vietnam
Free Fire is one of the most popular mobile game in Vietnam, with over 13 million downloads in 2020 alone. The game has gained immense popularity among the Vietnamese gaming community due to its fast-paced gameplay and unique features. Free Fire is a battle royale game where 50 players are dropped onto an island and must fight to be the last person standing.
PUBG Mobile is another popular game title in Vietnam, with over 13 million downloads in 2020. The game is one of the very first battle royale game that was released, and pits 100 players against each other on an island. The players must collect weapons, supplies, and other items to survive while eliminating their opponents.
Call of Duty: Mobile is also gaining traction in Vietnam, with over 11 million downloads in 2020. The game is a first-person shooter (FPS) game that features various game modes, including a battle royale mode, a multiplayer mode, and a zombies mode.
According to a report by Cimigo, a market research firm in Vietnam, the majority of mobile gamers in Vietnam are male. About 63% of mobile gamers in Vietnam are male, while 37% are female. The majority of mobile gamers are between the ages of 18 and 34, with this age group accounting for 70% of all mobile gamers in Vietnam.
In terms of location, most mobile gamers in Vietnam live in urban areas, with 78% of mobile gamers residing in cities. The most popular mobile gaming platforms in Vietnam are Android devices, which account for 83% of all mobile gaming devices in the country.
Vietnam as a Land of Mobile Games Development
Vietnam has also been making its mark in the global mobile gaming industry, with a number of successful mobile games developed in the country. Among the most successful Vietnamese mobile games are Flappy Bird, which became a viral sensation in 2014, and Sky Garden, a farming simulation game that has been downloaded over 10 million times.
Other notable Vietnamese mobile games include Boom Battle Heroes, VNG's Dead Target, and the MOBA game Arena of Valor, which was developed by Vietnamese studio Garena. With a growing pool of talent and a supportive ecosystem, Vietnam is poised to continue producing successful mobile games in the years to come.
Mobile gaming has become a deeply rooted pastime in Vietnam, with many people spending hours playing their favorite games on their smartphones. Vietnamese are not only mobile game consumers, but have started developing their own products with a resounding success.
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