Marketing Executive

About Dirox

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With a 23-year legacy in IT Advisory and Software Development, Dirox is built on a foundation of multiculturalism, equality, and social responsibility.

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Join us to deliver world-class solutions for leading international clients across North America, Europe, Australia, and Japan.

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We offer a stable, collaborative environment where your well-being comes first, empowering you to sharpen your expertise alongside exceptional talent on impactful projects.

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About the Job

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We are seeking a motivated, data-driven Marketing Executive to fuel our global growth engine. In this middle-level role, you will work directly with the Chief Revenue Officer to execute outbound lead generation and assist in managing the inbound engine—from social networks and website maintenance and content creation to SEO/SEM execution.

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Leveraging your fluency in English, you will engage prospects in key markets and drive conversions using advanced marketing tools. French proficiency is a significant advantage.

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Your Mission

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Outbound Growth & Lead Generation:

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- Targeting: Build and refine targeted prospect lists matching Dirox’s Ideal Customer Profile (ICP) in key markets.

- Campaign Execution: Execute and optimize multi-channel outbound campaigns (Email, LinkedIn, etc), leveraging AI tools for high-impact copywriting and personalization.

- Pipeline Management: Ensure leads are correctly entered, tagged, scored, and routed to sales via our CRM.

- Analytics: Provide specific dashboards to track conversion metrics from Lead → MQL → SQL, ensuring we hit our growth targets.

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Digital Ecosystem & Inbound Operations

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- Website & SEO: Oversee the continuous technical health, content freshness, and user experience of the corporate website. Execute a dual-channel strategy: technical SEO for long-term organic authority and paid SEM for immediate ROI.

- Content Strategy: Draft high-quality B2B content including blog posts and case studies that resonate with key target audiences (CEOs, COOs, CTOs, Product Managers).

- Events & Webinars: Oversee the organization of webinars to showcase Dirox capabilities. Support offline event participation by identifying potential leads and scheduling meetings before events.

- Social & Reputation: Manage the publishing schedule for social media channels. Monitor company reviews on platforms like Glassdoor, Clutch, and Google Reviews and alert management to new feedback.

- Newsletter: Handle the production and scheduling of the monthly newsletter.

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Your Skills

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- Language Proficiency: Native or Fluent proficiency in English. French is a plus. You must be able to write persuasive copy and conduct business calls with eloquence.

- Experience: 2–3 years in B2B Marketing. Experience on the client-side (companies using IT services) or within an IT outsourcing environment is a strong plus.

- Skills:

     + Persuasion & Communication: You are an extrovert with strong active listening skills and the ability to convince and influence stakeholders.

     + Project Management: Organized and detail-oriented, with the ability to manage multiple campaigns and tasks simultaneously.

     + Tech-Savvy: Comfortable with CRM tools, AI copywriting assistants, and digital marketing platforms.

- Mobility: Willing to travel occasionally for events or business needs.

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Your Benefits

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Why You'll Love Working Here, Top 3 reasons to join us‍

- WE will open your EYES to the WORLD!

- WE will set the STAGE for you to ROCK!

- WE are FAMILY and we MEAN it!

Benefits ‍Rewarding Value & Talent‍

- Competitive salary (and paid in full during probation)

- 13th month bonus for all employees

- 14th month bonus for exceptional performance

- Paid overtime (150-350%)

Supporting your Wellbeing‍

- Comprehensive health insurance

- 14+ annual leave days (increasing with seniority)

- Monday to Friday only work policy

- Flexible work schedule & remote options

Elevating your Office Life‍

- Free snacks, drinks, and parking

- Friendly relaxation space

- Fun get-togethers, activities, and sports clubs

- Annual company trip

Helping you Grow‍

- Professional & personal training allowance

- Mentorship from seasoned professionals

- Workshops & language classes

- International career opportunities (in Europe & America)

Giving Meaning to Your Engagement‍

- R&D projects with social impact

- Charity events & aid

- Sponsor of kid's scholarships

- Human-sized company

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