Magento was created by Roy Rubin and Yoav Kutner in 2007 under the project Varien though Kutner left in 2012. They found a gap in the market via competitor osCommerce and created their own. In 2010, they changed the company name from Varien to Magento, deriving from the magenta color. In early 2011, eBay acquired 49% of the company and later the whole company and integrated PayPal into the Magento platform. In 2018, Adobe acquired the company, updated it to sync with Amazon stores and Google Merchant Center, and finally merged it into Adobe Experience Cloud.
Magento is an open-source e-commerce website CMS (content management system) owned by Adobe. It allows users to access unique features that connect them to their customers and sell their products. With Magento, users can build a multi-channel commerce website on a single platform. It is written in PHP and uses many PHP frameworks, including Symfony.
Magento is endlessly flexible, extensible, and scalable. It has risen in popularity and is now used by many large companies. It is open-source and highly customizable and provides a responsive mobile web design. Most customers now check online stores through their phones, making this responsive design perfect for business owners. Magento allows easy multi-platform integration, increases website speed, and is SEO-friendly, which can significantly boost your traffic.
The basic features of Magento are similar to any CMS platform, such as product management, category management, inventory management, client account, customer service, order management, payments, search technology, international support, promotional and marketing tools, and Magento also uses artificial intelligence to analyze and report the most accurate trends according to the data they've gathered.
There are thousands of Magento extensions, and you'll find one for all sorts of needs, such as customer services, payments, security, marketing, accounting and finance, shipping and fulfillment, and site optimization. Our developers at Dirox can implement extensions into your online store. You can improve your customers' experience or increase the loading speed.
If you are an owner or helping run an eCommerce business, Magento is one of the top choices. With this platform, you can easily design and sell based on your requirements, as you don't need technical or developmental expertise. However, it can be easier with the help of our designers and developers! At Dirox, our developers from UI/UX designers to backend developers, are pleased to help you set up your online store and start generating revenue.
Magento Commerce is designed for larger businesses, and it costs $24,000 annually. Unless your business rakes in ten times as much, the price is a bit hefty. Magento Open Source is the accessible version, suitable for small businesses that don't need as much support. Both options are ideal for e-commerce, but you should try Magento Open Source before investing in Magento Commerce.
