Magento was created by Roy Rubin and Yoav Kutner in 2007 under the project Varien though Kutner left in 2012. They found a gap in the market via competitor osCommerce and created their own. In 2010, they changed the company name from Varien to Magento, deriving from the magenta color. In early 2011, eBay acquired 49% of the company and later the whole company and integrated PayPal into the Magento platform. In 2018, Adobe acquired the company, updated it to sync with Amazon stores and Google Merchant Center, and finally merged it into Adobe Experience Cloud.
Magento is an open-source e-commerce website CMS (content management system) owned by Adobe. It allows users to access unique features that connect them to their customers and sell their products. With Magento, users can build a multi-channel commerce website on a single platform. It is written in PHP and uses many PHP frameworks, including Symfony.
Magento is endlessly flexible, extensible, and scalable. It has risen in popularity and is now used by many large companies. It is open-source and highly customizable and provides a responsive mobile web design. Most customers now check online stores through their phones, making this responsive design perfect for business owners. Magento allows easy multi-platform integration, increases website speed, and is SEO-friendly, which can significantly boost your traffic.